Take control of your
future career potential

one goal at a time.

Build a professional CV, set career goals, and gain valuable skills with the help of Ruru—your personal mentor and AI-driven career coach.

Meet Ruru – your mentor for big dreams

Ruru’s journey began high in the South Island forests of Aotearoa (New Zealand).

Life wasn’t always easy for Ruru. Their home was a hollow tree—secure enough to stand but not sturdy enough to keep out the cold winds that howled through the night.

Growing up, Ruru often felt out of place, overlooked, and longed for something greater. They dreamt of soaring higher than any owl in the forest.

But those dreams felt out of reach without a plan—no matter how hard they flapped their wings.

By breaking down their dreams into small, actionable steps, Ruru transformed their life. They learned new flying techniques, found a mentor, and practiced daily until their nightly dreams became a daily reality.

Then, Ruru stumbled upon something that would change everything—the power of goal-setting.

Today, Ruru isn’t just the fastest and most agile morepork in the forest—they’re also a dedicated employment coach, helping others achieve their own dreams.

What Ruru can help you do

Why choose us?

Our system is designed with your success in mind. Here’s how we make your career journey easier, more impactful, and fully supported

Our system is designed with your success in mind. Here’s how we make your career journey easier, more impactful, and fully supported.

Fast and simple 7-step CV builder

We make building a professional CV as easy as possible. With just 7 straightforward steps, you'll have a CV that stands out—ready to showcase your unique skills and experience.

Personalised coaching

You’re never alone in your journey. Our digital coach and real-life mentors are here to guide you, offering personalised support and feedback every step of the way with quick & easy chats and booking features.

Goal setting made easy

Big dreams are reached one step at a time. Our system helps you set clear, actionable goals, so you can break down your ambitions into achievable milestones—just like Ruru did.

No hidden costs – 100% free

Achieving your career goals shouldn’t come with financial hurdles. Our platform is completely free, so you can focus on reaching your potential without worrying about costs.

Digital badges for your success

Every achievement matters. Earn digital badges to mark your progress, celebrate your wins, and keep yourself motivated throughout your career journey.

For everyone, anywhere

Whether you’re at home, in a library, or on the go, our platform is designed for you. It works seamlessly across mobile, tablet, and desktop, so you can work on your future anytime, anywhere

Learn the basics of AI

AI can be overwhelming, but Ruru simplifies it. Learn essential AI skills to transform your work and daily life, and discover opportunities across industries.

Fast and simple 7-step CV builder

We make building a professional CV as easy as possible. With just 7 straightforward steps, you’ll have a CV that stands out—ready to showcase your unique skills and experience.

Personalized coaching

You’re never alone in your journey. Our digital coach and real-life mentors are here to guide you, offering personalized support and feedback every step of the way with quick & easy chats and booking features.

Goal setting made easy

Big dreams are reached one step at a time. Our system helps you set clear, actionable goals, so you can break down your ambitions into achievable milestones—just like Ruru did.

No hidden costs – 100% free

Achieving your career goals shouldn’t come with financial hurdles. Our platform is completely free, so you can focus on reaching your potential without worrying about costs.

Learn the basics of AI

AI can be overwhelming, but Ruru simplifies it. Learn essential AI skills to transform your work and daily life, and discover opportunities across industries.

Digital badges for your success

Every achievement matters. Earn digital badges to mark your progress, celebrate your wins, and keep yourself motivated throughout your career journey.

For everyone, anywhere

Whether you’re at home, in a library, or on the go, our platform is designed for you. It works seamlessly across mobile, tablet, and desktop, so you can work on your future anytime, anywhere

Learn and grow with ease

Our platform isn’t just about getting job-ready; it’s about continuous learning and growth. With our Learning and Development hub, you can access a variety of training content to develop new skills anytime, anywhere.

CV builder

Create a professional, polished CV that stands out from the crowd with step-by-step guidance.

Coaching and goal tracking

Visualize your progress and stay motivated with real-time updates as you work toward achieving your goals.

Interactive skill building

Update in red for the following: ‘Access a curated library of courses and lessons, from LinkedIn Learning integration to wider New Zealand partners — designed to help you develop critical skills for your career and personal growth.

CV builder

Create a professional, polished CV that stands out from the crowd with step-by-step guidance.

Coaching and goal tracking

Visualize your progress and stay motivated with real-time updates as you work toward achieving your goals.

Interactive skill building

Access a curated library of courses and lessons, from LinkedIn Learning integration to wider New Zealand partners — designed to help you develop critical skills for your career and personal growth

Ready to grow your skills and achieve more? Let’s unlock your potential together.

Real journeys, real achievements

Discover how our participants are unlocking their potential and achieving their goals with us

Te Heke Mai Coaching is very valuable, resourceful, helpful, and meaningful. It’s a win-win situation: progress is made and a strong connection with your coach is formed.

My coaching experience was definitely a 10/10. It taught me a lot about myself and I think it’s great for people who want to get ahead in life but are not sure where to start

I would recommend this to any young person looking to upskill themselves, looking for a job, or wanting to figure out what they want to do in their lives.

The job search can be a challenging and frustrating journey, but with the right support, it becomes much more manageable. Embracing the help offered can make a significant difference in achieving your goals

The regular weekly follow-ups have been instrumental in not only reaching my targets but also in pushing myself to raise the bar each week. I am more confident in my ability to achieve even more.

The Heke Mai team is doing an outstanding job in supporting those in need.

The coaching sessions helped me clarify my aspirations and develop a clear action plan, which was incredibly motivating

One of the highlights for me was the personalized approach to goal-setting. With the support of my coach, I worked through my fears and developed the confidence I needed.

Overall, the combination of personalized support and practical strategies was key to my progress, making the entire coaching experience invaluable.

This is a reliable and practical coaching service that can help make your goals happen. Anyone looking to achieve personal or professional goals would find value in this service.

The coaching helped me incorporate a reward system to reach my goals.